An independent studio that respects kids and their parents.
InitiateHub Ltd is an independent software company registered in Ireland. We build calm, ad-free apps for curious families — starting with the Encyclopedia: Kids Learning app.
Most software made for children is designed to capture as much of their attention as possible. We think that's backwards.
A good learning app should help a child finish something, feel they've learned it, and put the phone down. That belief shapes every product decision we make — what we build, what we refuse to build, and how we make money.
Four commitments we don't break.
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Ad-free, permanently
No advertising at any tier, in any product, ever. Kids should not be a marketing channel.
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Privacy by default
We never sell personal data. Our kids’ app is COPPA-compliant; sign-in exists only to sync progress and support family profiles.
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Short, finishable sessions
No infinite feeds and no algorithms tuned for session length. We design for a child to finish, feel proud, and put the phone down.
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Parents stay in control
Rewards, profiles, and limits are configured by parents in a PIN-gated dashboard — and can be switched off entirely.
Our products.
Encyclopedia: Kids Learning is our flagship. RunaClass is a separate product with its own home on the web.
An ad-free learning app for curious kids ages 5–12. 1,000+ topics across 11 categories, each with voiceover and a paired video, plus spaced-repetition flashcards and parent-controlled rewards.
Classroom and teaching tools for educators — a separate product we're building next, with its own home on the web when it's ready.
The legal bit.
InitiateHub is the trading name of InitiateHub Ltd, the registered company behind every app and store listing. For anything official, the details on the right are the source of truth.
- Legal name
- InitiateHub Ltd
- Registered in
- Ireland
- Registration no.
- 816471
- D-U-N-S® number
- 984896104
- Contact
- info@initiatehub.com
- Website
- initiatehub.com
Questions, press, or partnerships?
We read everything, and the fastest way to reach us is email.
info@initiatehub.com